I’m a creative motorcycle designer and builder with a passion for watches. Thinking outside the box when it comes to custom designs in the motorcycle scene is my trademark and what I’m known for globally. My journey into the world of horology began in my teen years when I received my very first watch as a birthday gift. This gift ignited a spark in me and I took a deep dive into the history and mechanics of timepieces.
My understanding of how every detail matters in creating art pieces and the ability to see the bigger picture has led me to co-create the company’s DNA. My sense of refinement and drive to make bold statements are a part of our brand’s core values. It helps us form our own identity as we navigate our way through the market, becoming a noticeable player.
‘Explore our collection and join us in celebrating the art of timekeeping.’
As a photographer and video specialist, I’ve worked in photography for several years and have had the pleasure of working with numerous watch brands, resulting in a new found passion for timepieces. One thing that always bothered me, is that watches tend to be very expensive or lack a certain coolness. Surely there’s a solution to this problem, and that’s how URBN22 was born. Affordable bold and colorful statements, without any quality concessions.
As a trendsetter for the new cool, I teamed up with watch specialists to co-create URBN22: a brand that delivers high quality fashion statements, reminding you it’s time to enjoy your life. I will be taking on the responsibility of making sure this translates to any and all visual outings of the brand.
‘Like air and water, time is an essential value for our existence. You can’t buy more time with money, so don’t waste your days but make the most out of it!’
Our STORY
At URBN22 we embrace the righteous, the rebellious, the socialite and the odd one out. Everyone has an opinion and every single one of them inspires us to be true to what we value - creating something that sparks curiosity and changes the narrative. A statement piece that can adapt to-, and complete any look, no matter what the style is. URBN22 finds solace in diversity and has used this philosophy to create the ultimate accessory. Designed to match the individual - created to blend in perfect unity.
So, get ready - because URBN22 is no longer playing little league - we're going pro with our upcoming releases!
INSPIRED BY AMSTERDAM
Hailing from the Netherlands, we built our brand in the heart of Amsterdam - a melting pot of urban culture and style, and the true source of our inspiration. Surrounded by life in a city that's constantly in motion, our team is getting the latest intel on international trends in streetwear. That's where our brains and brawn came to play – translating trends to inspired designs.
Shipped from the Netherlands
From our doorstep to yours – we ship far beyond the borders of Amsterdam. So, whether you're out exploring the streets somewhere in the Netherlands or navigating your way through Seoul, URBN22 is your ticket to the global urban scene. You give us the address – we provide you with the goods.
No quality concessions. Ever.
We believe that style comes alive through the tiniest of details. This is why our watches feature stainless steel constructions and polycarbonate cases. All with a means to an end – to ensure durability and longevity without losing that sophisticated look to add to your urban ensemble. Each URBN22 watch is equipped with a Japanese-made timepiece, known for its precision and reliability.
With URBN22, there are no compromises – only top of the line style, quality and a promise to be innovative. So, why be ordinary when you can stand out in any crowd, at any time, with URBN22 securely strapped to your wrist.
BECOME AN URBN PIONEER
This is the exciting part – by choosing URBN22, you're not just accessorizing your look; you're committing to changing the direction of street fashion for years to come. There are no turning heads on the unbeaten path, because you're going where none have gone before. So, like a true trendsetter, confidently take the first step and watch as the others follow.
Finishing touch for your
urbn outfit
Accessory is an understatement, when talking URBN22. All our watches are statement pieces that tie your look together and give your urban style a whole new meaning. Whether you're rocking something casual or feeling playful and edgy – the vibe you're going for is easily achieved with URBN22.
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